Jacksonville is the national capital of North Point. It is centrally located on the eastern coast of North Point's Grand Island. The city is a major financial center and hosts the Jacksonville Stock Exchange (JSE). It is also a busy commercial port. With a population in the city proper of 673,000 by a 2010 estimate, and a population in the greater metropolitan area of about 1,250,000, it is also the most populous city in North Point.